Recently we have written an article about different forms of providing branded content. We provided the rules which should be followed if you want to generate an unforgettable experience for your customers. Then, there were presented examples of the most successful branded campaigns. Such techniques like video making can help to turn your brand story into a small piece of art. Now, if you are aware of the power of storytelling for marketing strategy, we can take a step further. What kind of technologies should you employ to make your content more attractive and attract customers’ attention? Virtual Reality belongs to the most desired technologies that recently arouse huge interest. We all have a gut feeling that this technology somehow affect many areas of our lives. But exactly how may still remain a bit vague. However, the fact is that there are more and more apps which make users get involved in the VR content fad. So, how to take advantage of this technology in order to speed up your brand’s marketing?
What’s Virtual Reality? You’ve probably heard this phrase a lot. Today VR definitely goes beyond the games, science fiction and PokemonGo connotations. It can be effectively used as a marketing tool, as well. Many brands start using VR in their marketing campaigns with a success. Such techniques add entertainment value to the content. VR generates immersive experience and places a user in another dimension. Simply put, it allows you to guide your clients through the story of your brand in an engaging way. Whenever seeing an ad becomes pleasant activity, it can guarantee your customers will literally immerse into your brand’s story. Exactly the same way, as they immerse in their favourite game. What about other benefits of VR in marketing? It triggers interactivity, which makes customers want to identify with your brand’s story. VR offers unique and unforgettable experience. Even though it is still an ad, the 360-degree movie or photo is not at all positioned in a traditional way. As a result, clients will eagerly turn off their ad blockers for a while in order to watch it. About 70% of users claim that they find this kind of ads less intrusive.
What’s more, there’s no limit on what you can do with this technology apart from your creativity. If you feel that VR is the right for you and you find it an excellent mean of attracting customers’ attention, let’s consider the path you should follow. You can choose live-action videos and photos or 3D videos and models. They will allow you to create a 3 dimensional demonstrations of your product. What’s really tempting is the possibility to see even the minor details from any angle you wish.
Which VR applications are the most intuitive, easy-to-use and adjustable to your smartphone’s camera? These simple apps will allow you to quickly become VR designer for you business. And they will let users get involved in the content.
1. Prepare a demo
Whether you want to present the product or some services, VR tools will guarantee you do this in an amazing way. An excellent example is Virtual Test Drive prepared by Infiniti Q50.
2. Convey your brand’s message
Promote your brand’s story in the original form that will provoke some emotions and won’t leave customers indifferent. Treat ‘The Displaced’ – New York Time’s 350 VR video as an inspiration.
3. Stay informative
It is possible to educate and at the same time engage your audience. This Michelle Obama’s interview proves that infographic video can also be entertaining.
We live in the era of storytelling and growing popularity of Instagram shoppable posts. We still observe formation of customers’ new habits. For sure, they are driven by rapid growth of social media and digital trends. No wonder marketing approaches are evolving, too. So, what marketers should consider is how important are these modern tools in shaping customers’ tastes and choices. With the use of modern technology, content becomes powerful tool which can influence the whole brand’s marketing strategy.
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