Snatch the shopper – get to know your customer

Who is your client, your customer, your consumer? And what things have the impact on their behavior, choices, and decisions? Market researchers and marketing specialists have been looking for the answers to these questions for several decades. What for?

We need to know to whom we can sell our products, in which way and which are the motives that drive us to do so. In present times, while we-the members of modern societies and industries-climb the Maslow pyramid, our purchasing needs are starting to be more and more complex and sophisticated. That’s another reason why the knowledge about the consumer or the “shopper”  is becoming a basis of operating in a competitive market.