What’s Virtual Reality? You’ve probably heard this phrase a lot. Today VR definitely goes beyond the games, science fiction and PokemonGo connotations. It can be effectively used as a marketing tool, as well. Many brands start using VR in their marketing campaigns with a success. Such techniques add entertainment value to the content. VR generates immersive experience and places a user in another dimension. Simply put, it allows you to guide your clients through the story of your brand in an engaging way. Whenever seeing an ad becomes pleasant activity, it can guarantee your customers will literally immerse into your brand’s story. Exactly the same way, as they immerse in their favourite game. What about other benefits of VR in marketing? It triggers interactivity, which makes customers want to identify with your brand’s story. VR offers unique and unforgettable experience. Even though it is still an ad, the 360-degree movie or photo is not at all positioned in a traditional way. As a result, clients will eagerly turn off their ad blockers for a while in order to watch it. About 70% of users claim that they find this kind of ads less intrusive.